Trust is waning among today’s consumers, thanks in part to high-profile fraud cases, and many consumers are turning to others’ reviews of products and service when making purchase decisions.

Increase Trust Through Testimonials

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by Vicki Lenz

How do I know if my ad is working?

This is a loaded question! What do you want from your advertising? Advertising can produce different benefits, from direct response to awareness to education.

Be forewarned: there is no one right answer or formula, as advertising is not an exact science. However, I can at least share with you a brief synopsis of what the experts say, based on countless studies both scientific and otherwise. Read the rest of this entry »

I found this fascinating quote today:

The dreaded photo/video tag — this one has cost people jobs, relationships and their own dignity.  With a simple change in privacy settings, you can make it so that no one (or just those you choose — think friend lists) can see those tell all photos and videos.Drew McLellan, The Marketing Minute, Jun 2009

You should read the whole article.

Have you ever had the same reaction to an ad, whether in print, radio or television, that Dagwood had? If you watched television during the Super Bowl in recent years, I’ll bet you have. One of my favorites of all time were the series of ads for an Internet company called Outpost.com. Remember them? Probably not. Ever been to their Web site? Nah. But what great commercials!

You remember…the well-dressed older gentleman speaking to the camera in a soft voice while seated in a large chair next to a cozy fireplace. He was talking to us about a new kind of company Read the rest of this entry »

Received this email from one of my long time advertisers, Juan Rivera, President of Renaissance Development Group, Inc. in Pascagoula, MS. The show will air Mondays and Wednesdays at 6:00 PM. Be sure to visit their website at http://www.rdginc.net/ for more about their company.

Renaissance Development Group, Inc. would like to take this opportunity to share that we have been presented with the good fortune of being offered a TV Show. We have decided to call it “Remodeling Now”. We are very excited at this fantastic opportunity. The show will obviously be geared to remodeling, historical restorations but will delve into new construction and some commercial ventures. We are hoping that this program will be an avenue to bring awareness to our industry in a good light. There has been so many “crooks” since hurricane Katrina. Our company has worked hard to achieve and maintain a great reputation. It is with this same dedication that we will bring to our “Remodeling Now” show.

We look forward to helping bring awareness to several non-profits, i.e. Biloxi Habitat, Salvation Army and various others. It is with this awareness that Tawny and I are also going to be opening our own non-profit organization here in Pascagoula, MS. The name if it will be “The Renaissance Foundation”. These are challenging times but we feel the ever present need to help and assist those in need with what means we can.

I want to thank all who have supported us and our business. We look forward to a continued working relationship.

Kindest regards,

Tawny & Juan

Heres’s something that I came across that was posted by Mari Smith on Facebook. It’s definitely worth the time to read. I’ve already begun to implement some of the steps here on the Coffee News Blog Site.

50 Steps to Establishing a Consistent Social Media Practice

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The word is out on the street! The summer issue of Entrepreneur Magazine lists Coffee News as the 16th best low cost franchise on page 37. Check it out!

Click here to see previous ratings

Here’s an awesome interview with Bill Buckley, President of Coffee News on La Talk with Vince Iulianetti of Talk Business Startups – http://www.latalkradio.com/images/Vince-052409. Talks about why Coffee News is RECESSION PROOF. Check it out!

Please leave me a comment and let me know what you think.

By STEVE MCKEE, BUSINESSWEEK.COM
Posted: 2009-05-18 08:44:29
Filed Under: Small Business, Marketing

Artville

Your ability to sustain a long-term advertising program shows customers that you’re a successful, reliable brand.

I recently purchased a new digital TV. Normally, Circuit City would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. Read the rest of this entry »

by Diana Ratliff

So you’ve got a dynamic product. You’ve determined that there’s a definite need (or want) for it. And you know what you want to say in your advertising copy. Congratulations! (You’re way ahead of most of us!) But assuming you DO eventually get to that point … Read the rest of this entry »