…a Success Story

Coffee News was created in 1988 in Winnipeg, Manitoba, in Canada. It was founded by Jean Daum, a prestigious international expert in advertising and marketing techniques. When she designed the publication, she incorporated more than 17 different super-learning and subliminal techniques to encourage people to read it. This system, unique in the world, was spectacularly successful. The business grew so fast that in less than 15 years, it has become the most widely read publication in coffee shops and restaurants; mainly due to the benefits it offers both reader and advertisers. Coffee News readers become faithful and assiduous consumers of the publication because it’s fun and entertaining. While our advertisers find that it is an indispensable marketing and communication tool for their companies.

Coffee News is read in more than 50 countries, with the majority of the businesses in North America, Europe and Australia. The main characteristic that makes it such a highly regarded publication is its positive outlook; it makes people smile! There’s no bad news in here. It is enjoyable it is to read something this nice, especially while waiting for your food!

In addition, since Coffee News readers will frequent the same restaurants, they know they’ll have different content to read each week. They don’t know what it is about the newspaper, but they even read the advertisements. Coffee News inspires their trust. The people who advertise in Coffee News even seem like good people

What Coffee News can really do for your business?

Coffee News isn’t just advertising though, it’s a true communication and marketing plan for small and mid size companies within their area of influence. All our advertisers enjoy exclusivity; no other company in your business category can advertise while your advertisement is running. And, since it’s just one sheet, you’re guaranteed to appear on either the front or the back page; insuring that your advertisement is in full view. Nor, will your advertisement be lost in a sea of news or different formats. In addition, the advertisements are so attractive that they form part of the publication’s appealing and fun contents.

Local Businesses Need Local Advertising

Did you know that the average small to mid-size business is forced to buy at least four times the circulation to reach 80% of their customer base? Coffee News is distributed in the area of activity of your business, your neighborhood, reaching your potential customers with maximum efficiency. The points of distribution where Coffee News is offered, are visited frequently by these customers; coffee shops, restaurants, and a number of hotels.

Advertising in Coffee News is more cost-effective than it is in other media.
Small and mid-size businesses come out ahead. The customers of coffee shops and restaurants can take the copy of Coffee News with them to share with their friends or return it the display. It’s been proven that this way each copy is read by an average of 7 people. The placement of the advertisements rotates each week, so that all the advertisers have the chance to appear at the top of the front page at least once a month.

In addition to the very original concept that the publication represents, there is another very invaluable benefit to advertising in Coffee News: Coffee shops and restaurants love receiving Coffee News. They can offer their customers a high quality, appealing and enjoyable publication which entertains them while they’re waiting.

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