A major factor behind the success of Coffee News is that all content is positive and lighthearted, including the ads themselves. Coffee News ads are designed to:

1. promote your top two or three products / services
2. highlight the positive benefits of your business
3. what makes you different from your competitor (or you Unique Selling Proposition)

Today, more than ever, consumers are looking for solutions to their problems and reasons to choose you over your competition Here’s something to consider when crafting ads for your business.

Advertisers: Stop Talking About the Economy

It seems like everyone is tired of hearing about how bad the economy is. An AdweekMedia/Harris Poll (via Adweek) from last month shows that consumers don’t care for advertising that talks about the current state of things.

Here’s how consumers describe their reaction to advertising that refers to the recession:

• No opinion – 39%
• Make the brand seem manipulative – 27%
• Make the brand seem more realistic – 23%
• Depressing, make me ‘less likely to buy the brand – 12%

So 77% of those surveyed dislike or have no opinion on this type of advertising and less than a quarter view it positively. Click here to read the entire article from Media Sales Today