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Archive for the ‘Advertising’ Category

A business with no advertising is a sign of no business

Many years ago a friend of mine owned and operated a franchised sign company. His memory hook, or tag line, was a “A business without a sign, is a sign of no business.” That statement is so true, it even transcends all forms of advertising

Ask any successful business owner, they’ll tell all about the value, and importance, of advertising.  Businesses that don’t advertise are totally invisible to their potential customer.

Bottom line -if you’re in business, advertise!

Have you ever had the same reaction to an ad, whether in print, radio or television, that Dagwood had? If you watched television during the Super Bowl in recent years, I’ll bet you have. One of my favorites of all time were the series of ads for an Internet company called Outpost.com. Remember them? Probably not. Ever been to their Web site? Nah. But what great commercials!

You remember…the well-dressed older gentleman speaking to the camera in a soft voice while seated in a large chair next to a cozy fireplace. He was talking to us about a new kind of company Read the rest of this entry »

By STEVE MCKEE, BUSINESSWEEK.COM
Posted: 2009-05-18 08:44:29
Filed Under: Small Business, Marketing

Artville

Your ability to sustain a long-term advertising program shows customers that you’re a successful, reliable brand.

I recently purchased a new digital TV. Normally, Circuit City would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. Read the rest of this entry »

by Diana Ratliff

So you’ve got a dynamic product. You’ve determined that there’s a definite need (or want) for it. And you know what you want to say in your advertising copy. Congratulations! (You’re way ahead of most of us!) But assuming you DO eventually get to that point … Read the rest of this entry »

by Susan Carter

Everyone is looking for the magic formula to improve the effectiveness of advertising. It’s tough out there. Competition is fierce. And, for the smaller company, a smaller budget can often be the demise of an effective campaign when Read the rest of this entry »

by Roy Williams
www.WizardOfAds.com

You’re a wounded soldier in unbearable pain during WWII, so the medics give you a shot of morphine. When your pain returns, they give you another shot. Morphine erases pain, so as long as the medics don’t run out of morphine, that’s the end of your problem, right? Read the rest of this entry »

by Ilise Benun

Advertising is an important part of any successful marketing campaign. However, it can be a daunting task. Here are three of the most frequently asked questions regarding advertising. The answers will help you create a better advertising strategy for your business. Read the rest of this entry »

“The most important thing small business owners need to know about marketing is that it’s simply about letting as many people know that you exist as possible. It’s all about just making it easier for people to find you. They won’t come to you unless they know you’re there.”

— Julie Morgenstern, President of Task Masters

*Get your name in front of people as often as possible. Repetition boosts credibility and it makes it easier for people to find you. Postcard mailings, done with frequency, for example, are a good way to reach people. Read the rest of this entry »

By Ernie Nicastro

Whether you’re writing a sales letter, advertisement, billboard or press release, the headline determines whether your prospect will read your material or immediately throw it away.

“The purpose of a headline is to pick out people you can interest . . . . For the entire return from an ad depends on attracting the right sort of readers . . . . The best of salesmanship has no chance whatever unless we get a hearing.” — From the timeless classic, Scientific Advertising, by legendary adman Claude Hopkins Read the rest of this entry »

Coffee News can be used most effectively as a supplement to other advertising done by your company, effectively increasing the effects of radio, television, major newspaper and even Yellow Pages ads. The following is a good example of what I mean. Read the rest of this entry »