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Archive for the ‘Advertising’ Category

by Roy Williams
www.WizardofAds.com

There are approximately 120,000 sales people responsible for selling advertising on the television and radio stations of America. Each of these sales people will make “prospecting calls” on an average of 3 business owners each day. One business owner out of twelve will say “Perhaps your station is the right one for my business. I’ll buy a small schedule to test the waters, and if it works, I’ll start using your station on a regular basis.” Sounds reasonable, doesn’t it? In reality, it’s no different than standing at a roulette wheel saying “Perhaps black is the color for me. I’ll place a small bet on black and if I win, I’ll start betting on black on a regular basis.” Read the rest of this entry »

In an exit-poll survey, 10,000 shoppers in fifty states were asked, “Why did you buy that item here?” Of their responses, “selection” ranked fourth, after third-ranked “service.” Only 14 percent said price was most important; it ranked ninth overall. The second most important answer was “quality.” Read the rest of this entry »

Coffee News was created in 1988 in Winnipeg, Manitoba, in Canada. It was founded by Jean Daum, a prestigious international expert in advertising and marketing techniques. When she designed the publication, she incorporated more than 17 different super-learning and subliminal techniques to encourage people to read it. This system, unique in the world, was spectacularly successful. Read the rest of this entry »