by Susan Carter

Everyone is looking for the magic formula to improve the effectiveness of advertising. It’s tough out there. Competition is fierce. And, for the smaller company, a smaller budget can often be the demise of an effective campaign when Read the rest of this entry »

by Roy Williams
www.WizardOfAds.com

You’re a wounded soldier in unbearable pain during WWII, so the medics give you a shot of morphine. When your pain returns, they give you another shot. Morphine erases pain, so as long as the medics don’t run out of morphine, that’s the end of your problem, right? Read the rest of this entry »

by Ilise Benun

Advertising is an important part of any successful marketing campaign. However, it can be a daunting task. Here are three of the most frequently asked questions regarding advertising. The answers will help you create a better advertising strategy for your business. Read the rest of this entry »

“The most important thing small business owners need to know about marketing is that it’s simply about letting as many people know that you exist as possible. It’s all about just making it easier for people to find you. They won’t come to you unless they know you’re there.”

— Julie Morgenstern, President of Task Masters

*Get your name in front of people as often as possible. Repetition boosts credibility and it makes it easier for people to find you. Postcard mailings, done with frequency, for example, are a good way to reach people. Read the rest of this entry »

By Ernie Nicastro

Whether you’re writing a sales letter, advertisement, billboard or press release, the headline determines whether your prospect will read your material or immediately throw it away.

“The purpose of a headline is to pick out people you can interest . . . . For the entire return from an ad depends on attracting the right sort of readers . . . . The best of salesmanship has no chance whatever unless we get a hearing.” — From the timeless classic, Scientific Advertising, by legendary adman Claude Hopkins Read the rest of this entry »

Coffee News can be used most effectively as a supplement to other advertising done by your company, effectively increasing the effects of radio, television, major newspaper and even Yellow Pages ads. The following is a good example of what I mean. Read the rest of this entry »

by Roy Williams
www.WizardofAds.com

There are approximately 120,000 sales people responsible for selling advertising on the television and radio stations of America. Each of these sales people will make “prospecting calls” on an average of 3 business owners each day. One business owner out of twelve will say “Perhaps your station is the right one for my business. I’ll buy a small schedule to test the waters, and if it works, I’ll start using your station on a regular basis.” Sounds reasonable, doesn’t it? In reality, it’s no different than standing at a roulette wheel saying “Perhaps black is the color for me. I’ll place a small bet on black and if I win, I’ll start betting on black on a regular basis.” Read the rest of this entry »

In an exit-poll survey, 10,000 shoppers in fifty states were asked, “Why did you buy that item here?” Of their responses, “selection” ranked fourth, after third-ranked “service.” Only 14 percent said price was most important; it ranked ninth overall. The second most important answer was “quality.” Read the rest of this entry »

Coffee News was created in 1988 in Winnipeg, Manitoba, in Canada. It was founded by Jean Daum, a prestigious international expert in advertising and marketing techniques. When she designed the publication, she incorporated more than 17 different super-learning and subliminal techniques to encourage people to read it. This system, unique in the world, was spectacularly successful. Read the rest of this entry »

by Conrad Berke

For many businesses, print advertising is substantially more cost-effective than television, radio or the Internet. For much less money than what it costs to produce and air television or radio ads, print can at least as effectively…

• Build customer traffic to your business.
• Stimulate word of mouth about your product or service.
• Introduce your business to new residents.

The challenge: Creating the right ad for your market and determining which print publications to buy space in. To succeed, avoid these costly mistakes…
Read the rest of this entry »