Posts Tagged ‘coffee news’

by Vicki Lenz

Tracking Results – Ask or Don’t Ask?

Ask? This used to be my response, until I did further research on real-world results – as illustrated by a case in Corbett’s book. He cites the example of a new super lumber-type store. Customers were polled as they entered the store on grand opening weekend and asked, “What brought you in?” Roughly 50% said radio, 30% said TV, and 20% said newspaper. Guess what? The grand opening was advertised only on radio and in the newspaper. Yet 30% were very sure that they saw the ad on TV! “People don’t like not knowing what brought them in and they want to be helpful, so they’ll make things up,” says Corbett. Read the rest of this entry »

by Vicki Lenz

How do I know if my ad is working?

This is a loaded question! What do you want from your advertising? Advertising can produce different benefits, from direct response to awareness to education.

Be forewarned: there is no one right answer or formula, as advertising is not an exact science. However, I can at least share with you a brief synopsis of what the experts say, based on countless studies both scientific and otherwise. Read the rest of this entry »

The word is out on the street! The summer issue of Entrepreneur Magazine lists Coffee News as the 16th best low cost franchise on page 37. Check it out!

Click here to see previous ratings

Here’s an awesome interview with Bill Buckley, President of Coffee News on La Talk with Vince Iulianetti of Talk Business Startups – http://www.latalkradio.com/images/Vince-052409. Talks about why Coffee News is RECESSION PROOF. Check it out!

Please leave me a comment and let me know what you think.

by Diana Ratliff

So you’ve got a dynamic product. You’ve determined that there’s a definite need (or want) for it. And you know what you want to say in your advertising copy. Congratulations! (You’re way ahead of most of us!) But assuming you DO eventually get to that point … Read the rest of this entry »

by Roy Williams
www.WizardOfAds.com

You’re a wounded soldier in unbearable pain during WWII, so the medics give you a shot of morphine. When your pain returns, they give you another shot. Morphine erases pain, so as long as the medics don’t run out of morphine, that’s the end of your problem, right? Read the rest of this entry »

“The most important thing small business owners need to know about marketing is that it’s simply about letting as many people know that you exist as possible. It’s all about just making it easier for people to find you. They won’t come to you unless they know you’re there.”

— Julie Morgenstern, President of Task Masters

*Get your name in front of people as often as possible. Repetition boosts credibility and it makes it easier for people to find you. Postcard mailings, done with frequency, for example, are a good way to reach people. Read the rest of this entry »

By Ernie Nicastro

Whether you’re writing a sales letter, advertisement, billboard or press release, the headline determines whether your prospect will read your material or immediately throw it away.

“The purpose of a headline is to pick out people you can interest . . . . For the entire return from an ad depends on attracting the right sort of readers . . . . The best of salesmanship has no chance whatever unless we get a hearing.” — From the timeless classic, Scientific Advertising, by legendary adman Claude Hopkins Read the rest of this entry »

Coffee News can be used most effectively as a supplement to other advertising done by your company, effectively increasing the effects of radio, television, major newspaper and even Yellow Pages ads. The following is a good example of what I mean. Read the rest of this entry »

In an exit-poll survey, 10,000 shoppers in fifty states were asked, “Why did you buy that item here?” Of their responses, “selection” ranked fourth, after third-ranked “service.” Only 14 percent said price was most important; it ranked ninth overall. The second most important answer was “quality.” Read the rest of this entry »