Posts Tagged ‘coffee news’
…a Success Story
Coffee News was created in 1988 in Winnipeg, Manitoba, in Canada. It was founded by Jean Daum, a prestigious international expert in advertising and marketing techniques. When she designed the publication, she incorporated more than 17 different super-learning and subliminal techniques to encourage people to read it. This system, unique in the world, was spectacularly successful. Read the rest of this entry »
Selecting an Advertising Media
Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least 4 or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, is so expensive – one single mailing to 10,000 homes in their prime area can be replaced in Coffee News with 10,000 readers per week in that same prime area being reminded of their services every single week for an entire year! Read the rest of this entry »
Coffee News Continues to Set the Bar
The November edition of Entrepreneur Magazine identifies 85 Low Cost Businesses to start now for less than 25K! The article appears on page 98 and lists Coffee News as one of those companies. It appears less than ten of the 85 have more franchised units than we do in the World.
Thank you for helping us reach this milestone.
New Distributor – Fatsumo Sushi
Coffee News can now be found at Fatsumo Sushi. Great Sushi as well!
Restaurant is Located at 12261 Hwy 49, Gulfport. Be sure to tell Scott or Tu that you found out about them from Coffee News.
Repetition
“Advertising works through repetition. When using print advertising, do not plan on the one-shot approach. Be consistent. Never assume that your clients know what your company is or does. Create a consistent image. It will make you look professional and will make you appear more entrenched.”
– From one company’s promotion instruction manual
On average, we each see more than 3,000 different commercial messages daily! Read the rest of this entry »
A Generation of Influence
Recently, a friend’s daughter, who is now in her early 20s, approached me a told me how much she enjoyed Coffee News and that she’s been reading it since she was 11 years old. Then it struck me, we nearly have a generation that has grown up reading Coffee News and are now consumers. Wow! That’s huge, especially for our advertisers.
Have blessed week. –Brian