Posts Tagged ‘headlines’
Nine Good Headlines and why they were so Profitable
By Ernie Nicastro
Whether you’re writing a sales letter, advertisement, billboard or press release, the headline determines whether your prospect will read your material or immediately throw it away.
“The purpose of a headline is to pick out people you can interest . . . . For the entire return from an ad depends on attracting the right sort of readers . . . . The best of salesmanship has no chance whatever unless we get a hearing.” — From the timeless classic, Scientific Advertising, by legendary adman Claude Hopkins Read the rest of this entry »
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