Posts Tagged ‘marketing’

By STEVE MCKEE, BUSINESSWEEK.COM
Posted: 2009-05-18 08:44:29
Filed Under: Small Business, Marketing

Artville

Your ability to sustain a long-term advertising program shows customers that you’re a successful, reliable brand.

I recently purchased a new digital TV. Normally, Circuit City would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. Read the rest of this entry »

by Conrad Berke

For many businesses, print advertising is substantially more cost-effective than television, radio or the Internet. For much less money than what it costs to produce and air television or radio ads, print can at least as effectively…

• Build customer traffic to your business.
• Stimulate word of mouth about your product or service.
• Introduce your business to new residents.

The challenge: Creating the right ad for your market and determining which print publications to buy space in. To succeed, avoid these costly mistakes…
Read the rest of this entry »

Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least 4 or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, is so expensive – one single mailing to 10,000 homes in their prime area can be replaced in Coffee News with 10,000 readers per week in that same prime area being reminded of their services every single week for an entire year! Read the rest of this entry »

Hope you had an awesome weekend! What a better way to start the new week than by choosing your attitude. Attitudes are infectious and something that you have full control over. Check out this article at “Blog Business World” and have blessed week — Brian

“Attitude change: Declare a Positive Week”

Business owners and managers experience much doom and gloom in the course of a working day. Confronted by the news with tragedy of every sort, finding marketing and other business problems of all kinds, and facing the usual employee frustrations, many entrepreneurs and managers want to throw up their hands and surrender. Instead of falling into dismay, it’s time to declare a company Positive Week.read more…

“The plans of the diligent lead to profit, as surely as haste leads to poverty” — Proverbs 21:5

It’s absolutely amazing how many small business owners I’ve spoken with over the years did not have a business plan, much less a marketing plan; unfortunately many of them are no longer in business. A business plan is much more than a “packet of information for the bank.” A well researched and written business plan is a road map on how your business is going to turn a profit. Your business plan should include, as a minimum:

• Strategic Plan
• Marketing Plan
• Financial Plan
• Executive Summary

There are a plethora of resources and templates for writing a business plan, but they are only as good as the research that you put behind them. One of the best resources I have found is the local community college. Many of them offer classes, such as Entrepreneurship, which focus on developing a business plan. — Brian

Brian Parton
Owner/Publisher
Coffee News of So. Mississippi