Posts Tagged ‘networking’

The terrorist attacks of 9/11 ushered in a cold reality to Americans. It was the beginning of a period of depression for many. A few weeks later, my Dad asked how I was doing. I painted a dismal vision mixed with anger and fear. He asked me what I was going to do about it. What could I possibly do that would make a difference? With a look of resolve, he said, “son, the best thing you can do is to get back to doing what you do best; working and living!”

That was good advice then and it is good advice now. Today’s battle is surviving and thriving in the current state of the union, a poor economy. But how do you get back to work when you have lost your job or your business is down considerably? Read the rest of this entry »

Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least 4 or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, is so expensive – one single mailing to 10,000 homes in their prime area can be replaced in Coffee News with 10,000 readers per week in that same prime area being reminded of their services every single week for an entire year! Read the rest of this entry »