Posts Tagged ‘Roy Williams’
How to Get the Most Out of Advertising – Part 1
July 7th, 2009 | Author: Brian
by Vicki Lenz
How do I know if my ad is working?
This is a loaded question! What do you want from your advertising? Advertising can produce different benefits, from direct response to awareness to education.
Be forewarned: there is no one right answer or formula, as advertising is not an exact science. However, I can at least share with you a brief synopsis of what the experts say, based on countless studies both scientific and otherwise. Read the rest of this entry »
What The Heck Was That About?
July 1st, 2009 | Author: Brian
Have you ever had the same reaction to an ad, whether in print, radio or television, that Dagwood had? If you watched television during the Super Bowl in recent years, I’ll bet you have. One of my favorites of all time were the series of ads for an Internet company called Outpost.com. Remember them? Probably not. Ever been to their Web site? Nah. But what great commercials!
You remember…the well-dressed older gentleman speaking to the camera in a soft voice while seated in a large chair next to a cozy fireplace. He was talking to us about a new kind of company Read the rest of this entry »
“Test the Waters?”
March 8th, 2009 | Author: Brian
by Roy Williams
www.WizardofAds.com
There are approximately 120,000 sales people responsible for selling advertising on the television and radio stations of America. Each of these sales people will make “prospecting calls” on an average of 3 business owners each day. One business owner out of twelve will say “Perhaps your station is the right one for my business. I’ll buy a small schedule to test the waters, and if it works, I’ll start using your station on a regular basis.” Sounds reasonable, doesn’t it? In reality, it’s no different than standing at a roulette wheel saying “Perhaps black is the color for me. I’ll place a small bet on black and if I win, I’ll start betting on black on a regular basis.” Read the rest of this entry »
