Posts Tagged ‘Roy Williams’
What The Heck Was That About?
Have you ever had the same reaction to an ad, whether in print, radio or television, that Dagwood had? If you watched television during the Super Bowl in recent years, I’ll bet you have. One of my favorites of all time were the series of ads for an Internet company called Outpost.com. Remember them? Probably not. Ever been to their Web site? Nah. But what great commercials!
You remember…the well-dressed older gentleman speaking to the camera in a soft voice while seated in a large chair next to a cozy fireplace. He was talking to us about a new kind of company Read the rest of this entry »
“Test the Waters?”
by Roy Williams
www.WizardofAds.com
There are approximately 120,000 sales people responsible for selling advertising on the television and radio stations of America. Each of these sales people will make “prospecting calls” on an average of 3 business owners each day. One business owner out of twelve will say “Perhaps your station is the right one for my business. I’ll buy a small schedule to test the waters, and if it works, I’ll start using your station on a regular basis.” Sounds reasonable, doesn’t it? In reality, it’s no different than standing at a roulette wheel saying “Perhaps black is the color for me. I’ll place a small bet on black and if I win, I’ll start betting on black on a regular basis.” Read the rest of this entry »
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