Posts Tagged ‘steve mckee’
In Advertising, Consistency Pays Off
By STEVE MCKEE, BUSINESSWEEK.COM
Posted: 2009-05-18 08:44:29
Filed Under: Small Business, Marketing
Artville
Your ability to sustain a long-term advertising program shows customers that you’re a successful, reliable brand.
I recently purchased a new digital TV. Normally, Circuit City would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. Read the rest of this entry »
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